Clear positioning. Cohesive voice.
A document your designer can build from.
We help small studios ship the kind of work that gets remembered — by combining strategy, design and copy in one room.
Mission, vision, essence — written into one coherent narrative. Not three bullet points.
3 traits. 4 do’s. 4 don’ts. Sample headlines and an About paragraph in your brand voice.
6 colors with hex + usage, derived from your visual metaphor and archetypes — not a Pinterest moodboard.
Curated Google Fonts duo with real live specimens. Picked from 30 typewolf-grade pairs based on your brand mood.
Production roadmap tailored to your stage. High / medium / low — not a generic checklist.
Cover, full strategy, swatches, specimens — in a single file your designer can open today.
Different jobs.
The free playbook helps you understand your brand in five minutes. BDB+ produces the document you hand to whoever’s building it.Try the free version
27 questions, one at a time. Auto-save. Skip what you don’t know — AI fills it later.
A document that saves weeks of back-and-forth with your designer, agency, or co-founder.
One-time. One PDF. Yours.
Start your briefFounder, Artery.Agency
After 10 years in brand communications I kept seeing the same mistakes when companies develop their identity: imprecise briefs, missing context, expecting the designer to guess what the client wants. I wanted a self-contained tool that prevents those mistakes and connects designers with clients on the same language.
Brand concept creator, founder, Iseenow
I often meet entrepreneurs who don't know how to talk about their business — what they do and why it matters. Through years of brand work I learned to ask the questions that help clients organise what they already know about themselves and turn it into a coherent brand image — linking strategy to design.