Create your brand playfully.
Brief the work properly.

A free visual start that grows into a handoff-ready Brand Playbook.

Start your Brand Playbook

Start with the visual.
Unlock the full playbook.

Play with palette, type, mood and visual cues first. Your answers carry over into the full Brand Playbook: a structured PDF with the strategy behind the look — brand platform, audience logic, voice, visual direction, typography and rollout priorities.

Free Brand Playbook
Free
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Display
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Body

Palette, type, mood and visual cues. Five minutes.

Same answers carry over

Full Brand Playbook
$39
Brand Playbook · 2026
Your
brand,
briefed.
Strategy · Voice · Visual · Rollout

Strategy, voice, visual direction and rollout priorities. Handoff-ready PDF.

What you
walk away with.

Brand platform

Mission · Vision · Essence · Positioning

A clear narrative for what the brand stands for and where it is going.

Visual direction

Palette · Typography · Mood logic

A visual metaphor, palette and mood logic built from meaning.

Audience logic

Up to 3 audience segments with context for messaging, design and decision-making.

Voice and tone

Three traits, do’s and don’ts, sample headlines and About copy.

Type direction

Font pairing logic and live specimens, picked from 30 pairs.

Rollout priorities

High / medium / low priorities for what to design first.

What changes
for you.

Less “it should feel… you know…”
One Brand Playbook your designer can build from.
Less guessing before the first round.
One point of view your team can align on.
Fewer strategy gaps in the handoff.
A $39 brief before design starts.

One afternoon. One PDF.

How it
works.

#01

Sketch

Explore palette, type and mood.

#02

Answer

Fill in the guided questions. Skip what you don’t know yet.

#03

Unlock

Pay once to unlock the full Brand Playbook.

#04

Hand it over

Send the PDF to your designer, agency or creative team before the work starts.

Built by

14+ years of brand work,
distilled into one PDF.

Founder, Brand Designer

Eugenia Datsko

Artery.Agency

10+ years building brand identities for studios, fintech and consumer brands. Kept seeing identity projects fail on vague briefs — built Brand Playbook to prevent that.

Brand Concept Creator, Founder

Irina Chernyshenko

ISEENOW.AGENCY

Works with founders who know their business cold but struggle to put it into words. Brand Playbook organises what they already know into a coherent direction.

Quick answers.

No. It helps you explore a visual direction and build the brief behind it.

Bring the strategy.
Hand over the playbook.

Start with the visual direction. Leave with a handoff-ready Brand Playbook.

Start your Brand Playbook

Free to start · $39 AUD to unlock the full playbook